INTERNATIONAL FEDERATION OF GYMNASTICS
Media & Communications Commission
ˇ Entertaining very well run events
ˇ More interest in events
ˇ More media coverage
ˇ FIG is LEADER in World Health
ˇ Star athletes
ˇ Well understood competitions
ˇ Beauty, elegance
ˇ Large fan base
ˇ Educated media, beat writers
ˇ FIG is leader in using multimedia to communicate, social network
ˇ Gymnastics is the most important Olympic sport 40% IOC / 30% sponsors / 30% TV
ˇ All disciplines recognized by media and IOC
ˇ FIG brand image
ˇ Increased drama in competition
ˇ Increased sponsorship
ˇ Increased FIG support
ˇ Targeted marketing
ˇ FIG USD 10M contract with EBU
ˇ FIG top 10 sponsors
ˇ Largest number of countries
ˇ Recognized as base of sport
ˇ All events awarded 2020
ˇ Well promoted
STAKEHOLDERS ?
ˇ Member Federations
ˇ Fans / Volunteers
ˇ Athletes, coaches, judges
ˇ IOC and other multi-sports organizations
ˇ Sponsors
ˇ Media
ˇ Governments
ˇ FIG authorities
ˇ Organizing committees
ˇ TV
ˇ Employees, contractors and suppliers
ˇ WADA / Health Organizations / World governing bodies
ˇ Suppliers
ˇ Foundation of all sport
ˇ GFA (Men and women)
ˇ Beauty and diversity
ˇ Career opportunities
ˇ Olympic sport family
ˇ IOC money
ˇ Education / academies
ˇ History
ˇ FIG Foundation / money
ˇ Friendship / social network
ˇ TV contracts
ˇ Demographic of Gymnastics
98
FÉDÉRATION INTERNATIONALE DE GYMNASTIQUE